As it can be noticed, all organizations have its own strategies. However, we
should ask is their strategy is effective or ineffective, or how the elements
of the strategy are chosen by top management, is it by luck only, or by
default. Luck can be defined as a matter of being in the right place at the
right time. However the chance cannot
come to you unless you are ready. And in order to be ready, you should manage
and follow a strategy, hence the strategy diamond. Luck is always good the
challenge is to make the luck always comes to you.
The
founder of JetBlue, David Nelleman, JetBlue with the concept of bringing
humanity to air travel has begun. The goal was a low discount airline carriers
that provide comfort and services to our customers. For example, the company
philosophy was to delay the flight and not to cancel them. (UKEssays,2018)
The
strategic diamond analysis of the JetBlue Strategic Diamond is based upon the
economic logic. Mainly it is divided into five segments economic logic being
the central point for the other organs. For example it has organs such as
Differentiations, Arenas, Vehicles and Staging. The arenas deal with the active
and the emphasis of the channels of distribution that can be the indirect and
the direct. It also deals in the market segment, the categories of the markets
and the geographical areas where the market is based. Furthermore, it deals
with vehicles in that the internal developments are associated with licensing,
indulgence in joint ventures and the alliances of the acquired products.
However, strategic Diamond is made up by an economic logic that deals with how
returns can be obtained for instance it deals with lowest costs through scale
advantages where certain features are taken into considerations. It also deals
with premiums that comes in two segments that is the premiums prices related to
unmatched services and the premium prices that comes due to proprietary product
features.
On the
other hand, a differentiation deals in the scope of the organization that is
the goal of the company to excellence. In this scope, it deals with the
products reliability, the speed of marketing its products, the prices of the
commodities, the image of the company and its products and the styling of its
produce. Nonetheless, the staging sector offers certain services to the
organization that enables it to grow and expand. This service helps in speeding
and sequencing the moves of the companying. In this case, the staging stage
provides the company with speed to expansion and marketing of its products. It
also designs sequences of initiatives that are used in marketing and increasing
products of the company.
. To
further increase shareholder and customer value, JetBlue launched a strategic
growth and rapid expansion plans. In 2000, JetBlue risky decision to launch the
service in New York has accumulated, JFK Airport, between 8 and 9a was lighter.
The use of these hidden opportunities to win to request that the flight of
young, affluent New Yorkers, as well, the trip to New York City. In late 2008,
JetBlue Terminal 5 opening in JRK to give customers more comfort and efficiency
while saving them $ 50 million of work, and fuel vouchers. Meanwhile, between
2003 and 2008, JetBlue began service to many destinations, including San Diego,
Fort Lauderdale, Portland, and more. December 2007, the company serves over 53
destinations to the growing (etal Thompson, 2010). This dramatic growth had not
led to shareholder value immediately, however.Evaluation of the cost is
competitive advantage. JetBlue reduce operating costs of its competitors.
According to Thompson, Strickland and Gamble (2010), JetBlue is the total
operating costs 12.17 per revenue passenger mile in 2008 was for $ 18.18 vs.
U.S. Airways, $ 18.18 for Continental, Delta for $ 20.95, $ 13.85 For the South
West, United for $ 19.13 and $ 21.45 for America airlines. Its aircraft,
including Airbus A320, which tended toward newer competitors and thus reduce
maintenance costs and any penalties related to maintenance.
References
1 - UKEssays. November
2018. Business Strategy Of The Airline Jetblue. [online].
2- Thompson, Alonzo
J. Strickland, John E. Gamble. McGraw-Hill/Irwin, 2010 -
Business planning - 1184 pages.
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