Every
business requires change in order to survive. If a company doesn’t innovate and
react to changing market demands, it will collapse.
But make
sure to not to make changes just for the sake of it. Before embarking on a
journey of transformation be sure to have a solid business plan. Identify the
areas of the business that need to be updated and put a plan in place for its
execution.
1. Understand
the end goal.
It’s
critical to understand the end goal and objectives before starting out.
Ask, Where is the company today and where does it need to be?
A change
leader must have the confidence and capability to change tack, though, if
another path looks clearer and makes more sense. Listen to employees, be bold
enough to adjust the direction the company is headed toward and dispense
with pride if another route makes more business sense. The path for change
and innovation is not set in stone.
2. Communicate
clearly.
Communication
is king when it comes to corporate change. From Day 1 it’s critical to have all
members of the team be behind the leader. Be sure to keep everyone fully
abreast of developments and ensure that employees understand the end
goal.
Keeping
the lines of communication open and involving employees in the change
process makes it more likely employees will get on board. Give them the
opportunity to share ideas, concerns, comments and suggestions throughout the
period of change.
Corporate
change should be an exciting, rewarding and worthwhile experience, with
effective communication being critical.
3. Identify key
players.
People
react differently to a transformation in the workplace and the leader's
duty is to identify change advocates as well as potential saboteurs. Get
key players on board from the beginning and take the time to walk them through
the anticipated changes.
These
team members are likely to be instrumental when new processes are put into
practice and can encourage skeptics to participate and help sustain the
morale of the rest of their departments.
4. Delegate
tasks.
Leading
from the front is important. But an individual leader cannot implement change
alone. Delegate tasks to individuals across the team and assign firm deadlines
for completion. Be sure to follow up with each individual and provide support
when necessary.
While
going through this period of change, be on hand to answer questions, provide
guidance and offer support. By giving people responsibilities, more will get
accomplished as others are encouraged to take ownership of the
prerequisites for change.
5. Set
realistic objectives.
The
leader should not set up himself (or herself) and the department for
failure. During a period of change it's reasonable to expect key team members
to put in extra time and effort, but set realistic targets.
If
the expectations are too high, not only will quality be compromised but
also deadlines won't be met, morale will plummet and people will become
alienated. The result? A despondent, unhappy and floundering workforce.
6. Manage
expectations.
The
worth of any business leader can be measured simply by analyzing his or her
ability to manage expectations. When leading a department through change,
managing expectations is more critical that ever. Clarify what is expected from
employees, and conversely figure out what they expect from the leader.
7. Hold people
accountable.
Hold
employees accountable for implementing change. To do that, equip them with the
proper tools, talent, resources, responsibility and authority necessary for finishing
the race.
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